There is more to packaging than just delivering products to customers after purchase. The packages online retailers send their customers is one of the ways they get to connect with them and when it’s done correctly, it could open up a lot of opportunities for the business. This is because happy customers will share their experiences with family and friends and this will earn retailers a lot of new business and a lot more revenue. Let’s now take a look at how businesses can go about creating memorable experiences when delivering goods to their clients.
The Custom Branded Experience
The package boxes and envelopes that retailers use to make deliveries should not be plain. It’s just wrong. Plain is very boring and unappealing and online retailers may even lose customers if they insist on plain boxes and envelopes. This is not the 60s and people expect their deliveries to arrive in style. Plain boxes and envelopes also lack in marketing appeal and online store owners are denying themselves brand visibility by sending parcels to their clients in plain old boxes and envelopes. Businesses should, instead, ensure that their packages are branded with the company’s name, logo and color scheme. This will not only ensure that their deliveries arrive in style, it also serves as an effective way to get a store’s brand message out there. Branded packages may come off as an ‘unnecessary expense’ but if you are looking to create the ultimate customer experience, they are definitely the way to go. Store owners can choose to develop the package designs themselves using some of the design software that are available online if they want to save some cash but the best way to go about this would be to hire a professional to do it. A professional will come up with Instagram-able designs that a store’s customers will want to share online. If the cost of acquiring custom branded boxes is too expensive for the business, store owners can choose to stamp their packages before shipping. Just don’t send plain boxes and envelopes. It’s bad; very bad.
Understand your products and customers
The ultimate unboxing experience includes much more than just receiving shipments in great and colorful boxes. It also entails receiving the items when they are still fresh and undamaged. The nature of the products stocked in a store determines how they should be packaged for shipping. Retailers just can’t adopt a uniform shipping standard for all their products since different products have different packaging and shipping requirements. If the items to be shipped are perishable such as foodstuff, then store owners need to be careful so as to ensure that the items arrive at the customer’s premises when they are still fresh. For perishable items, online retailers should invest in airtight packages so as to avoid the items from going bad. If the items being shipped are delicate, then store owners should invest in cushion materials such as bubble wrap and packaging foam. This will cushion the materials from shock and prevent them from getting damaged during shipping. Retailers will have to pay extra for these packaging materials but it will go a long way to keep the customers happy and this is definitely good for business.
Another aspect that will help store owners come up with the best packaging strategy for their goods is to understand their customers. Are the store’s customers old or are they young? Are they male or female? Are they employed or do they work at home? All these information will help store owners determine how best to package their products before shipping them to their customers. The products sold in a store determine the type of customers that are likely to shop at the store. If a store is selling men’s apparel, most of the store’s clients will be male just as most of the clients will be female if a store is selling makeup items and accessories. Store owners should, therefore, package their products in a manner that appeals to their main clientele. If the store is selling men’s clothes, the retailers should package them in a manner that exudes manly elegance. The packaging boxes should be firm and rigid and they should be in solid dark colors that appeal to the modern man. Online retailers can’t send a package that is meant for a man in a soft box that is pink with all manner of heart shapes on the boxes. The recipient will not like this and he will stop shopping at the store so as to avoid further embarrassment.
Packaging inserts are the way to go
Apart from sending the right item in a custom branded box, retailers should consider adding packaging inserts with every package they send to their customers. Don’t go overboard with the insert so as not eat into the store’s revenues and compromise the financial well-being of the business. Some of the items that make for great packaging inserts include small gifts and treats as well as discount offers for the next purchase. These tiny inserts go a long way in enhancing the store’s customers’ unboxing experience and this will turn them into loyal customers for the store. Retailers can also insert a hand-written note into the packages so as to give them a personal touch. In the note, thank the customer for choosing you among the many retailers around and that let them know that they are always welcomed at the store. Such gestures make customers feel special and this will see them stick around and continue shopping at the store.
It has been said that it is the smallest things in life that make the biggest impact. Business should, therefore, package their products in the right way if they want to retain their customers and probably make new ones. The above-mentioned tips highlight some of the things that are crucial in developing a sound packaging policy that will enhance the shopping experience of a store’s clients.