Make Your Online Marketing Easier with Email Newsletter Templates
Email marketing has been around for quite some time; and it has proven that it’s quite effective in reaching out to its intended audience. While some might think that it might be a bit ‘old-school’ – especially with social media, mobile, and SEO marketing already in the mix, it isn’t going away anytime soon.
As a solopreneur, email marketing is one of the best, low-cost, yet scalable strategies that you can implement to maximize your reach and get your product/service known to more people. And in order to make this happen, you need to use email newsletter templates.
Why is email marketing beneficial for a solopreneur?
Email marketing gives your business more opportunities by creating deeper relationships with a wider audience. Its biggest benefit is that it costs way less than the cost of traditional marketing. And for a bootstrapping solopreneur, this can be helpful because cost is definitely the biggest consideration when taking on any marketing strategy.
For example, there are no costs for printing or postage for email marketing. You also don’t need to pay for advertisements. And with the help of email newsletter templates, marketing campaigns get faster turnaround times. Templates also make email content easier to create. With email marketing campaigns’ quick turnaround and lower associated costs, you can expect a higher return of investment for your marketing efforts.
Aside from being cost-effective, another benefit of having an email campaign is that it is specifically targeted to people who really want to hear from you. Most of the time, people in your mailing list are those who have opted to get regular updates from you through email. Moreover, with the help of different email newsletter templates, it is also easier to send specific emails depending on a contact’s status, demographics, or location.
Using email marketing also increases awareness for your brand. Smart newsletter design and targeted content allows you to build value for your business. And in doing so, helps you stay top-of-mind with your intended audience. This leads from your email list can then turn into paying clients and customers.
Email marketing is also easily sharable and scalable. Subscribers can just forward your email to those in their own contact lists. In addition, email newsletter templates with social media sharing functions also allow your content to be shared with the subscriber’s network too.
This type of marketing is measurable too. With the available tools, you can track very precise metrics like subscriber retention rates, delivery rates, and click-to-deliver rates. These aren’t just numbers that embody your campaign’s performance, but they also give you valuable insight about customer behavior and interests. Using this data, you can further hone your strategy and content to be more suited to your audience.
5 Sites with Free Email Newsletter Templates
Email marketing is definitely a great strategy for solopreneurs due to its benefits like lower costs, better ROI, and targeted content for your specific audience. And when you’re planning to implement such a strategy, you would need email newsletter templates to make content creation easier and quicker.
We came up with a list of five sites that offer simple email newsletter templates that you can use for your email campaigns for free. Here they are in no particular order.
Canva is an online design service that prides itself in helping their users publish wonderful themes even without any design experience. It is a free service that offers thousands of design templates that you can use for different purposes.
Canva’s best feature is that it can be used for different desktop publishing tasks – from invitations and gift certificates to email newsletter templates, just to name a few. It can also be used for basic photo editing processes and even for the creation of graphs and charts. Canva also has free design courses, interactive workshops and tutorials.
99Designs is a site that offers design consulting to clients and businesses that are looking to improve their branding. They have services that span from logo design to web/app design to clothing, packaging and book covers.
While these may be paid services, the link above will send 45 of their best email newsletter templates to your email. What you just need to do next is to choose the template you would like to use then upload it to email marketing tools like MailChimp.
3. Zurb Ink
Zurb is another design studio that focuses on web applications, eCommerce sites, web apps, and email design. You can also go through their blog for different insights on design. The link above gives you free access to five responsive newsletter email templates that you can use for your marketing campaigns.
These email newsletter templates can still be further customized and are supported by almost all current email clients. You can just download the templates and upload those to any email campaign tool like Campaign Monitor or MailChimp. Both services support the templates and will automatically adjust the format so that your email newsletter will render in almost all email clients.
Antwort gives you three email newsletter templates free. These templates are of minimalist design, so you can still do further customizations. And since the templates are designed with very light footprints, those take up less resources and are compatible with most, if not, all email clients and services.
Litmus offers free, responsive, and modern email newsletter templates. They also have different templates for email newsletter purposes like product launches, eCommerce, account management, and marketing. Aside from email marketing, some of the templates can also be used for direct interaction with customers.
For example, eCommerce email templates have pre-designed formats for abandoned carts, shipped orders, and sales receipts. Account management templates have account updates and password resets. And as expected, marketing templates have formats that are suited for newsletters, product announcements, and blog post updates.
With all its benefits, email marketing is one of the best strategies that you can implement as a solopreneur. And with the help of pre-designed email templates, you can then make the creation of newsletters for your target audience easier and faster. While, these templates might make email marketing less tedious, it’s still up to you to make sure that the content is adapted to your intended audience. And that’s exactly where most of the work goes in email marketing.
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