Case Studies

Designing for a New Age of Wood: Milan Ecowood

Milan Ecowood redefines wood of the 21st century. The Milan Ecowood team needed a web presence that reflects this balance: of refinement, of elegance, while being practical, clear, and uncomplicated.

MTI Team
UXUI Design, Branding, Marketing, Web and Mobile Design

Project Overview

Web experience for Milan Ecowood

2018-2019

  1. Product ideation
  2. Visual Design
  3. Tools and Automation

The Background

Milan Ecowood redefines wood of the 21st century. Elegant and classy without losing the natural look and feel of real wood, the Milan Ecowood proves to be a superior choice of material for interior design and furniture that far surpasses the qualities of alternatives. The name reflects its capabilities of being recycled, balancing the need for having a refined taste while reducing damage to the environment. The Milan Ecowood team needed a web presence that reflects this balance: of refinement, of elegance, while being practical, clear, and uncomplicated.

Goals

  1. Design a clear and clean-cut design to accurately represent the Milan Ecowood brand and product
  2. Develop a mobile-responsive, https-secure website

milan-ecowood.com

Tastefully designed pages that communicates its brand values and attributes were crafted. Hues of natural colors, such as brilliant brown, stone-grey and soft green tones were implemented across the simple and clear black and white content, giving viewers a comfortable and easy time browsing the website.

milan-ecowood.com

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