Case Studies

Designing for a Learning Center: Han Qiao Education

Han Qiao Education needed a web presence that accurately represents the brand values and mission, while displaying accurate information clearly and allowing visitors to get in touch with the Han Qiao Education admissions team quickly.

MTI Team
UXUI Design, Branding, Marketing, Web and Mobile Design

Project Overview

Web experience for hanqiaoeducation.com

2017-2018

  1. Product ideation
  2. Visual Design
  3. Tools and Automation

The Background

Han Qiao Education is a private educational institution based in Singapore, offering Mandarin Chinese classes and child day-care services. The institution needed a web presence that accurately represents the brand values and mission, while displaying accurate information clearly and allowing visitors to get in touch with the Han Qiao Education admissions team quickly.

Goals

  1. Develop a brand experience that accurately represents Han Qiao Education
  2. Translate Han Qiao Education's mission and vision onto a mobile-responsive, https-secure website

hanqiaoeducation.com

The Han Qiao Experience

Han Qiao Education Center wanted to represent themselves as an approachable and trustworthy service. The color choices of lime green and pale apple red blend together beautifully to bring out the best of these attributes. The use of light and cheery tones in the contents of the websites is both comforting and welcoming.

hanqiaoeducation.com

Clear navigation and buttons are displayed clearly and prominently on both web browsers and mobile browsers. The mobile browser also features a footer that allows visitors to perform three actions quickly:

  1. Call the admissions team
  2. Locate the institution on Google maps
  3. Send an email to the admissions team

These footer action buttons were deliberately added as most users prefer to be able to reach out to the admissions team quickly, to retrieve information they need.

hanqiaoeducation.com

Program details are clearly labelled with descriptions in the English and Mandarin Chinese (Simplified) language. Carefully selected stock images were purchased and used on Han Qiao Education's website, maintaining consistency throughout.

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