Case Studies

Designing for a Finance Publication: Clarity is Wealth

The Clarity is Wealth team needed a web presence that was reader-friendly and catered to the smart, tech-savvy, gig-economy workers that make up a larger portion of the workforce each year.

MTI Team
UXUI Design, Branding, Marketing, Web and Mobile Design

Project Overview

Web experience for clarityiswealth.com

2018-2019

  1. Product ideation
  2. Visual Design
  3. Tools and Automation

The Background

Clarity is Wealth is an online finance publication with a mission to educate and share essential gig-economy financial knowledge with Singaporeans. The team needed a web presence that was reader-friendly and catered to the smart, tech-savvy, gig-economy workers that make up a larger portion of the workforce each year. Clear call-to-action buttons and clean designs were both needed to disseminate information without compromising the visual appeal.

Goals

  1. Design a clear and clean-cut design to accurately deliver financial information without compromising on visual appeal
  2. Develop a mobile-responsive, https-secure website to serve as the publication platform

The Clarity is Wealth Experience

"Serious, Concise, Accurate, Reliable, Informative, Confident, Clarity" are attributes used to describe the brand that Clarity is Wealth represents. The color choices for the publication clearly reflects this tone: majority of the text content is displayed in black-colored font, contrasted beautifully against the white and silver tones used. The dash of purple and purple gradients adds to the visual appeal, and it is mainly used on pages that reflect publication's information or the homepage, while the article section, where users find informative articles, uses less distractive colors and generally consists of black and white tones. The choice of font type, Proxima Nova, was chosen as it does a brilliant job of reflecting the attributes of the brand.

clarityiswealth.com

Clear call-to-actions are displayed at every page, with a helpful live chat option at the bottom right of each page.

For viewers on the Clarity is Wealth publication site interested in getting financial help, getting started is easy with the help of a form located here. Inputting of information into the form is a seamless experience viewers will enjoy. The form adapts to the screen size of the device the website viewer is using.

clarityiswealth.com/get-started

As an online publication, Clarity is Wealth expressed the need to keep viewers engaged. Among other marketing efforts implemented, a pop-up encouraging users to download a short ebook was also created.

clarityiswealth.com

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