5 Solopreneur-Friendly Email Marketing Platforms
It seems that today, social media and search engine marketing are the most utilized forms of establishing an online presence. However, there is still one approach that draws and converts the customers. It’s a tried and tested strategy that has been around for more than two decades. We’re talking about email marketing.
Solopreneurs need to maximise the potential of running an email campaign. It does make sense – high conversion with minimal effort and lower costs compared to other digital marketing strategies. And in order to reach out to the intended audience, email marketing platforms are needed.
What is email marketing?
By definition, email marketing is the use of electronic mail (e-mail) to reach out to an audience to promote products and services. You can think of it as online mail – ‘digital mail delivered to (potential) customers’ electronic mailboxes'.
While the definition might be self-explanatory, there is an even deeper meaning to this approach. You can also define this strategy as building relationships with your target audience through the use of email.
Email marketing also involves other strategies like social media, website, content, etc. The main goal of these approaches is to lead a prospective customer to a ‘landing page.’ This page then aims to ‘convert’ customers by getting them to sign up for (or buy) the product/service itself or subscribe to a ‘mailing list.’ These ‘converted’ customers then become the base for email campaigns.
The marketer then, at regular intervals, engages the customer by sending an email newsletter. This can either be in the form of new product releases, new projects, new blog posts, and any updates from the company. More importantly, this isn’t just an ordinary email message; but one that is designed for the customer to take action; and this is usually achieved through effective copywriting. Upon receiving your email, the customer can then click on the link and your sales process then begins.
The best email marketing platforms allow you to create engaging emails. Not only that, it further allows you to segment your mailing list so that you can also create custom templates and content for your different customer groups. An effective service helps you keep track of your campaign performance by providing data analytics and tracking.
If you’re a solopreneur looking to take advantage of this cost-effective marketing strategy, then we’ve come up with this list of email marketing services available in the market today. Here are five of the best email marketing platforms for solopreneurs.
We have a previous article on the benefits of using email marketing templates for solopreneurs. You can read the post here.
As one the best email marketing platforms around, Mailchimp is very easy to use and is solopreneur-friendly. Aside from having great tools and employing a very reliable support staff, it is also compatible with most content management systems. This means that it can be easily integrated with Wordpress, Magento, Shopify, and lots of other platforms.
Some of Mailchimp’s features include easy email creators, merge tags, and autoresponders. Other benefits include being able to segment and group contacts and generate easy-to-understand analytics. You can also automate when you send email to your subscribers. You can auto-schedule delivery times based on your audience’s different time zones and geolocations.
Mailchimp’s best advantage is that it is one of the best free email marketing platforms around. The service offers a ‘forever-free’ plan which lets you send 12,000 emails for up to 2,000 subscribers.
GetResponse is another top email marketing platforms for solopreneurs. It is quite popular because of its easy-to-use interface. This makes it an ideal platform for small businesses and those who are just learning the ropes of email marketing. The main draw for the novice marketer is its drag and drop builder.
Some of GetResponse’s best features include automation tools that allow you to start automated campaigns. It lets you segment your contact list and customize content for each specific group; making your email campaigns more targeted and customized for each customer niche.
Aside from automation and content segmentation/customization, GetResponse also gives you access to a number of responsive email templates/forms and landing pages. You can perform A/B testing and track your campaigns’ metrics through simplified data reports, as well. GetResponse can easily be integrated with lead generation software like SalesForce, Google Docs, and ZenDesk, to name a few.
We’ve mentioned the best email marketing platforms for content management systems and lead generation software. Drip is a platform that is more attuned to eCommerce. It is a beginner-friendly email marketing platform because when it comes to compatibility, it can easily be integrated for most website builders like WooCommerce and Wordpress.
The biggest advantage of Drip over its competitors is that it has smart automation tools and more intelligent email contact segmentation. It also give you a whole lot of other features that lets you reach out to more specific subscribers in your email list.
If you’re looking for a tool that integrates most of your marketing strategies, then Active Campaign might be what you need. It is one of those email marketing platforms that makes your sales process easier by integrating email marketing, automation, your CRM, sales, and even SMS into one service.
When you use the ActiveCampaign platform, you get access to an easy-to-use email template editor and mobile-friendly forms. Like other email marketing platforms, it also lets you group your contacts into different segments based on different factors like location, behavior, and social data.
Aside from the most popular marketing tools and CRM applications, ActiveCampaign is also compatible with most content management systems like WordPress.
5. Constant Contact
Constant Contact is one of the most popular and widely-used email marketing platforms available in the market today. Compared to most of the platforms on this list, it is also the easiest to use and is one of the most beginner-friendly service.
With Constant Contact, you can manage your email templates, contacts, and email lists, to name a few of its features. Moreover, each Constant Contact account also gives you access to customizable data reporting and tracking. It also has built-in social media sharing and lets you choose media from its extensive collection of images. The service further gives your 1 GB of storage for your files.